Interesting news:
"SAN JOSE, CA -- (Marketwired) -- 01/22/14 --
Ubiquiti Networks, Inc.
(NASDAQ: UBNT), a next-generation communications technology company,
today announced that Ubiquiti World Network™ (UWN), its global alliance
of independent Internet service providers, has launched out of beta and
is now publicly available to businesses and consumers seeking
alternatives to the few major Internet service providers.
According to the 'State of Broadband Connectivity' survey
conducted by Research Now and commissioned by Ubiquiti in 2013, 61% of
US citizens in rural areas don't feel like they have a wide enough range
of choices for Internet service. Only 19% recognized fixed wireless as
an option. UWN leverages Ubiquiti's global brand and a national
advertising and marketing campaign to close that gap in awareness and
capitalize on the rapid growth of the independent ISP market.
The UWN platform was created to support growth and innovation
for independent ISPs, creating a one-stop shop for ISP needs, including
sales and marketing assets, advertising opportunities, and political
advocacy. During the beta, launched in October 2013, ISPs were able to build their public-facing profiles and take advantage of Ubiquiti's co-branded marketing assets.
With the public launch, Ubiquiti is unveiling a nationwide
advertising campaign that will support local marketing and advertising
efforts of ISPs on UWN. Ubiquiti engaged Los Angeles-based firm DGWB Advertising and Communications to manage creative and campaign logistics.
"Independent WISPs can offer services on par with major phone
and cable companies, but very few businesses and consumers know we
exist," said Nathan Stooke, CEO at WisperISP, a St. Louis, Missouri-based
WISP. "Our industry needs Ubiquiti World Network to reach critical
mass; it's the first program of its kind to support widespread adoption
of independent ISPs."
"Ubiquiti World Network gives businesses and consumers across
the nation easy access to superior Internet service through our network
of qualified independent ISPs," said Robert J. Pera, CEO at Ubiquiti Networks.
"UWN will not only offer connectivity solutions for locations that are
underserved, but we will also offer superior connectivity solutions in
the largest cities of the country."
"